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La Prairie Rolls out Premiere Collections

Smaller sizes offer introduction to brand.

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By: TOM BRANNA

Editor

Luxury skin care expert La Prairie is rolling out two new Premier Collections, limited edition groupings of introductory size products sold at lower price points. Both provide consumers with a chance to test drive products or take them on the road in travel kits and gym bags. Hitting counters next month is the Skin Caviar Premiere Collection. It includes a 30ml Skin Caviar Luxe Cream, a 15ml Skin Caviar Crystalline Concentre and a 10ml Skin Caviar Luxe Eye Lift Cream for $450. The Anti-Aging P...

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